Below are content and writing samples which demonstrate my ability to write and create for a wide range of audiences, platforms, and formats. If you would like to discuss specifics or see more work samples, please contact me directly.
B2C Blog Posts | WES Blog
World Education Services
The credential evaluation process can be complex and through a variety of articles, we aim to distill and guide customers through the journey. The blog also highlights customer stories. Samples below:
Credential Evaluation vs. Credential Recognition: What’s the Difference?
What Is the Best Credential Evaluation Report and Package For Me?
See more blog articles
User Experience | Evaluation Product
World Education Services
In an effort to improve the user experience during the WES credential evaluation process, we undertook an extensive Post-Purchase Communications project, with the goal of enhancing customer alerts and emails. Some examples from the customer account dashboard are displayed on the right.
Blog Posts | SL Network News & Stories
Student Leadership Network
The SL Network blog is a collection of impact stories, thought leadership, and programmatic updates. Below is a sample of articles from my time at SL Network:
Expanding College Access to Buffalo School District
Equalizing College Access: A Path to Prosperity for All
How We’re Expanding Our Impact on Girls’ Education
Case Study | APEGA
World Education Services
In collaboration with one of WES’ clients, we produced a short case study detailing how the Association of Physical Engineers and Geoscientists of Alberta (APEGA) assesses academic credentials for internationally-educated individuals seeking professional licensing in Canada.
B2B Newsletter | The WES Voice
World Education Services
Launched in 2023, the WES Voice is a dynamic and interactive B2B newsletter containing a fresh blend of resources, ideas, and thought leadership. This quarterly publication provides WES clients and partners in higher education, licensing, and employment with the latest news at WES and in international education.
View the WES Voice Issue | Fall 2024
View the WES Voice Issue | Winter 2025
View the WES Voice Issue | Spring 2025
Collateral & Flyers
World Education Services
To support in-person events and other touchpoint opportunities, I collaborated with internal stakeholders to overhaul and update key pieces of B2B and B2C event collateral. Below are a few samples:
What Sets WES Apart (B2B)
Business Development & Client Success Contact Card (B2B)
Slate Integration Info (B2B)
Partnering with WES (B2B)
About Credential Evaluations (B2C)
Campaign | International Day of the Girl
Student Leadership Network
This campaign was designed to highlight stories from the girls’ education program at SL Network. I managed in end-to-end campaign planning from ideation, content creation, and deploying the campaign on the website and via email and social media.
See International Day of the Girl 2020
See International Day of the Girl 2021
See International Day of the Girl 2022
Campaign | CollegeBound Month
Student Leadership Network
This marketing campaign was created to highlight college decisions and alumni graduating from college. Beginning in 2021, I spearheaded this campaign from start to finish from ideation, outreach, content creation, and implementation. In 2022, I introduced an e-card sender for lead generation.
Campaign | Leaders Then & Now
Student Leadership Network
In honor of SL Network’s 25th anniversary, we highlighted stories from the organization’s alumni network. I was responsible for end-to-end campaign development including identifying stories, conducting alumni outreach, and managing the editorial process.
Campaign | We Are MBS
Mind Body Solutions
In this end of year appeal for Mind Body Solutions, I interviewed beneficiaries of MBS’ programming and wrote profile pieces that were compiled into a digital publication.
Videos
The following are samples of videos I have created or led production on.
Organizations I’ve worked with:
MIOX | Technology | Water Disinfection
Mind Body Solutions | Nonprofit | Disability & Human Services
Jonathan Spikes Foundation, Inc. | Nonprofit | Youth Outreach & Programs
cOMmon Grounds Yoga & Music Festival | Event | Yoga & Music Festival
Room to Read Australia | Nonprofit | Global Literacy & Girls’ Education
Epilepsy Foundation of Minnesota | Nonprofit | Health & Human Services
OfferingTree | Technology | Content Management System (Wellness sector)
Harmony Cafe | Nonprofit | Community/Pay-What-You-Can Cafe
MyBooklandia | E-commerce | Home decor & gifts
4LegsFriend.com | E-commerce | Pet products
The Wellness Business Hub | Multimedia | Health & Wellness Business Resources
Bad Yogi Magazine | Multimedia | Yoga Resources
Repair the World | Nonprofit | Service & Volunteering
Keoni Movement Arts | Nonprofit | Performance Arts
Student Leadership Network | Nonprofit | Education
World Education Services | Social Enterprise | International Education
Katie Kohlbeck 